In my newsletter several weeks ago, I hypothesized that we may experience a recession. It is our job as leaders and sales professionals to prepare for such an eventuality. You don’t want to be caught off guard and find yourself in the dangerous place of being reactive. Well, it looks like the likelihood of a recession is a lot higher.

It’s hard to think of a word that triggers more reactivity and drains more trust from conversation than “but.” Notice how often you hear it (and say it) when you’re negotiating or arguing. Notice how this one word changes the temperature and tone in the moment. To prevent the damage that “but” inflicts, the author offers three hacks: 1) Focus on what’s said before “but,” 2) Replace “but” with curiosity, and 3) Stop before the “but.” Each of these moves requires courage, patience, and practice — and the return on investment is impressive.

For decades, salespeople have been taught that there is only one possible reason for lost sales: that salespeople have failed to defeat the customer’s status quo. Perhaps the customer doesn’t fully appreciate the problem that their solution is designed to solve. Or maybe they don’t yet see enough daylight between their company’s solution and that of the competition. So, salespeople break out their arsenal of tools to prove to the customer the many ways their solutions will help them win. And, when all else fails, they dial up the “FUD” — or, fear, uncertainty, and doubt — to tap into the customer’s fear of missing out.