What are customer needs? Answering that question may not always be easy – but it’s crucial for business success. After all, knowing what the customer wants is the starting point for creating winning products and services. Just as importantly, it’s the basis for forming long-lasting relationships. The State of the Connected Customer report reveals that 62% of customers expect businesses to anticipate their needs, and 73% expect companies to understand their unique needs and expectations.

OK, your sales process isn't working. Now what? Change it. Change anything and everything. There are a billion reasons why you don't sell a product, and when it's a new product, it's a baby-step-and-learn process. There's just no other way.

But there is a list of potential weak points that you, as a leader, can focus on, so you're not wasting time running down dead-ends.