Companies Can Apologize to Their Customers Better. Here’s How
When a company makes a mistake—such as a marketing misstep or a product failure that leads to a recall—a good apology can make a big difference in how we as customers feel about them. Things can go wrong for all kinds of reasons. On top of addressing the immediate fallout of something going wrong, a company must be prepared to explain what happened—and in many cases, apologize.
Want to Sell More? Don't Start With Your Product or Service — Start With Yourself.
People today are bombarded with messages from morning until night. We can't check email or drive to the store without seeing flashing banners, mostly aimed at selling us something. Today's consumers are experts at tuning these messages out, leaving salespeople with an important question: Do you ensure your message is seen and heard? Connecting with clients today is often about building trust. Here's where you can start.