How to Speak the Language of Decision Makers

These days, top salespeople know to speak the language of their clients. If your client is a straight-shooting, direct communicator (think New York stereotype), you can be equally direct with them. If your client is reserved (think Midwest farmer’s daughter), direct communication can be intimidating. While it can be tough enough speaking with one buyer and understanding their style, today’s challenges and uncertainty make buyers extra cautious.

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