How to Measure the Sales Behaviors that Drive Results

New research from ValueSelling and Training Industry, Inc. has uncovered a glaring gap between the most impactful sales behaviors needed to engage with buyers virtually, and what sales leaders measure today. Surprisingly, winning sales behaviors are rarely measured. Yet without accurate measurement practices in place, companies are not effective in encouraging the right behaviors that lead to increased sales results, which means that money is left on the table.

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