One negotiating technique you see used all the time is what I like to call the nibble. This occurs after you've shaken hands to close a deal, and just as you're getting ready to sign the papers to make it official, the other side tries to get one last concession on the table.

B2B selling involves a myriad of choices about how to engage with customers. Sales organizations and salespeople spend an enormous amount of time planning which customers and prospects to spend time with and what messages to focus on. Typically, a high-level annual plan anchors more detailed quarterly plans which get broken down into even more granular periods.

An effective sales team has proven to be a leading factor in companies’ performance and growth throughout the pandemic. For those of you responsible for enabling a sales force, this is great news. Your work and contributions are likely noticed and applauded company-wide.