There’s no better feeling than positive feedback for your business. When a customer leaves a great review or emails to tell you how much they love the product, it’s a great morale boost for the entire team–but does that happiness actually translate into more sales? Customer satisfaction is a great starting point, but it’s not enough to turn someone into an advocate for your business.

It is gratifying to witness practical new research on a topic that has been around for centuries. Feedback is a topic one can constantly research, analyze, and implement new practices. Some of these new insights on feedback run contrary to prevailing beliefs. Others challenge bedrock assumptions that have grown up with the modern conceptions of organizations.

Customers are, more often than not, willing to talk about your business. When they do talk, the information they share is called customer feedback, and it can help you improve all aspects of your business. In this post, learn exactly what customer feedback is, why it’s important, and discover insight from HubSpot experts about the specific benefits it brings.

The old proverb says, “If you give a man a fish, he will eat for a day. If you teach a man to fish, he will eat for a lifetime.”

But too often, managers fall into a habit of simply giving their employees a fish — or in this case, all the answers. “Do as I say, and you will succeed” is, unfortunately, not an uncommon approach to management.

"Embrace customer complaints" is probably a cringe-worthy idea to some of you. The thought of negative feedback may trigger something inside of you that frankly, makes you want to crumble up all the papers on your desk or just throw your laptop against the wall. Wait, please, help is on the way.

At my company, we LOVE to get negative feedback. It's rare and candidly, if there was a lot, maybe my team wouldn't embrace it as much. My company is able to do well even though we don't have a gold standard service method like The Ritz-Carlton hotel or follow ten core values like Zappos.