Like it or not, we’re already in Q4. For me, that means doubling down on my efforts to lead my team to meet our sales goals for the year. And I’m not the only one. This is when leaders focus on how their organization can gain the competitive edge and drive performance in this final stretch of the year. That’s why I advise my colleagues to go back to the basics.

One of the most important characteristics of strong leaders is their confidence in themselves. If you find a leader who is not confident in their ability as a leader, you will find a team or organization that is less than fully engaged. We are positively influenced by confident people. Developing Your Confidence Day-by-Day

A Cognitive Scientist at Seattle University, Therese Huston’s passion is straightforward, “I try to help smart people be smarter at work. It’s that simple.”

Huston is also a public speaker, consultant, and author, having just published her latest book Let’s Talk: Make Effective Feedback Your Superpower in early 2021.

With the last 18 months changing the sales landscape in ways no-one could have predicted, it’s time to pause and think about the future. A successful sales organisation needs a defined vision, a skilled team, and an obsession with the customer.