These days, customers aren't just looking for a great product or service. They want an experience that's smooth, hassle-free, and feels like it was designed just for them. If you're not delivering that, your competitors are ready and waiting to steal them away. Salesforce's "State of the Connected Customer" report makes it clear: 80% of customers say the experience a company offers is just as important as its products or services.

Selling often means speaking to people who've never heard of you. You might think of them as "cold leads," which is a bit impersonal. After all, they might very well become your best customers — in time. The problem is credibility. Without it, customers won't be receptive to your sales pitch.

Selling often means speaking to people who've never heard of you. You might think of them as "cold leads," which is a bit impersonal. After all, they might very well become your best customers — in time. The problem is credibility. Without it, customers won't be receptive to your sales pitch. You can't blame their cynicism, either — the perils of overpromising in sales are well-known, even among the public.

"I am fine with my current product lineup..." is one of the worst things that a salesperson can hear. They are happy with what they currently have, and if they are already using a solution of yours you have to tread very carefully to ensure that you don't lose a current customer in pursuit of a higher package or price tag. So today, I wanted to share with you a few responses

People today are bombarded with messages from morning until night. We can't check email or drive to the store without seeing flashing banners, mostly aimed at selling us something. Today's consumers are experts at tuning these messages out, leaving salespeople with an important question: Do you ensure your message is seen and heard? Connecting with clients today is often about building trust.