Negotiation skills play a crucial role in professional sales. Expertise in negotiation is a skilled practice. While some individuals are naturally strong negotiators, the best ones learn and work hard to strengthen their knowledge and learn new techniques– and they continually practice perfecting their approach.

The soul-crushing experience of telling your sales manager that the deal you were so confident would close is now a no-decision is a bitter pill for sales reps to swallow. The opportunity that started off so positively and was looking like a win is now a ghost account that will not return calls or emails. As sales professionals, we rack our brains trying to figure out what we did wrong.

In sales and business, we call the most effective salespeople a “CLOSER.” Sales can be a position that experiences the highest of highs and the lowest of lows. Many people have theories about how the best salesperson outperforms their peers. But I believe that no matter what the salesperson's individual style is, there are attributes all great salespeople share. The good news is that it is possible to develop these characteristics and skills through training, study and hard effort.