Revolutionizing B2B Sales: 3 Pillars of Modern Revenue Enablement

As the business world evolves at lightning speed, shifts in B2B buying behavior have revealed a significant disconnect between what modern buyers expect and the ability of go-to-market (GTM) teams to meet these expectations. Consider today’s B2B buyers: They are savvier than ever, performing as much research as they can before talking with a sales rep. And even then, they prefer digital interactions.