The most basic definition of success is simply achieving your goals. But it’s an interesting paradox. If you focus only on the end point, you might actually be hindering your ability to achieve those desired results—especially when it comes to your sales model. Experienced sales executives know that to transform an organization, a strategic sales review provides the foundation for success.

Although the marketing world has been changing drastically over the years, some things have stayed the same. I'm talking about human psychology. There are tried and true tactics that win every time based on how we behave and what signals our subconscious behavior and emotional triggers. According to McKinsey & Co., 80% of consumers want retailers to personalize their experiences — so when you use sales psychology, your audience will believe you understand them and their needs.

Sales must be a top priority if you want your business to thrive. It's not enough to simply have a great product or service; you need to market it effectively and convince potential customers that it's worth their time and money. As we approach the year's final quarter, business owners across various industries are feeling the pressure to close out the year with high financial numbers.