In November of last year, I spoke at the CX NXT - Customer Experience Summit in Dubai on the topic of failure, fumbles, and fiascos in customer experience. Now, we can all learn from failures, but rather than just doing a talk about service and experience mishaps and what we can learn from them specifically, I wanted to try and elevate the discussion to illustrate that failure is inherent in every organizational system and is something that we need to both acknowledge and do something about.

It has always been essential for businesses to maintain a solid reputation. However, this has taken on another level of importance in the modern context. Social media, 24-hour news cycles, and the ubiquity of information have put reputational issues at the forefront of any organization’s strategy. Efforts must be made in terms of public relations, brand management, and leadership reputation, but it cannot stop there.