It wasn’t that many years ago when the expected image of a hotel general manager was a tall, most likely white, man sporting a folded handkerchief in the pocket of his perfectly tailored black blazer. Things have come a long way, and quickly, in the hospitality industry since that era. Corinne Heyl has worked at multiple luxury hotels in leadership positions and is now VP of Hotel Operations for The Boca Raton, overseeing four related hotels in South Florida: The Yacht Club, The Tower, The Cloisters, and The Bungalows.

Within your organization, you may have noticed that top performers are meticulous planners. They understand that success doesn’t happen by chance and, as a result, they spend time at the beginning of the sales process preparing a well-thought-out strategy for “planning to win.” In our previous article, we explored the importance of understanding what matters most to your customer’s key stakeholders

Understanding the differences between leads, prospects, and sales opportunities is crucial for businesses looking to optimize their sales processes and boost revenue. By effectively managing these distinct stages of the sales funnel, organizations can allocate resources efficiently, prioritize high-potential opportunities, and ultimately increase their chances of closing deals. The sales team plays a pivotal role in building business relationships with leads, prospects, and sales opportunities

Using ineffective and poor sales words and phrases can damage your sales conversations. In the modern world, where sales are driven by science, our choice of vocabulary can emotionally connect or disconnect with our buyer’s brains and emotions in different ways. Sometimes, using the wrong choice of words can make your prospects think and feel differently about both you and your company with the click of a finger. A slip of the tongue can rapidly change the dynamics of a conversation and sales opportunity.