Self-reflection is the gateway to learning from sales experience, for both sales professionals and the people responsible for coaching them. The tricky part is finding the time to invest in self-reflection, but also—and this could be the real reason it happens less in sales—having a reliable way to do it. Sales self-reflection takes learning from experience to a whole new level, extracting the real gems from a sales interaction, and developing valuable skills that can be refined and applied in other situations.

Like it or not, we’re already in Q4. For me, that means doubling down on my efforts to lead my team to meet our sales goals for the year. And I’m not the only one. This is when leaders focus on how their organization can gain the competitive edge and drive performance in this final stretch of the year. That’s why I advise my colleagues to go back to the basics.

Investing in sales training to improve selling skills is one of the wisest decisions any sales manager can make. But what’s the best way to find a sales training company that will get you great results? Here are seven key areas to consider as you evaluate different options.

Strengthening customer relationships is a key way for sales organizations to improve sales performance and win more deals.