3 Substitute Questions You Can Use to Determine a Sales Potential

Knowing how much revenue a potential client could generate is helpful when qualifying a sales opportunity. Knowing their sales potential lets you better assess if that company can afford your offer. If you're dealing with an existing client, understanding their total revenue potential can also help you better assess if there might be additional upsell potential. If you're in the market to buy a company, you might also want to estimate their sales.