Getting Salespeople to Prospect When They Aren’t Prospecting

More than a dozen years ago, when I was coaching Little League, I had two boys on my 9-year-old team that never made contact with the ball. It didn’t take much time with them to realize they were both swinging with their eyes closed. I thought that if I could get them to swing with their eyes at least partially open, they might get their hands and bat close enough to the ball so that there was a chance the ball could hit their bats.

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Social Selling Via LinkedIn

Is your LinkedIn social selling strategy based on FOMO (the fear of missing out)? FOMO is rarely a good reason to do anything in business. Especially if we are talking about social selling on LinkedIn. We all agree exposure on LinkedIn is important, but there can be a negative impact without a clear social selling strategy.

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