Potential Client Not Ready to Change Their Solution? Here's How to Counter
"I am fine with my current product lineup..." is one of the worst things that a salesperson can hear. They are happy with what they currently have, and if they are already using a solution of yours you have to tread very carefully to ensure that you don't lose a current customer in pursuit of a higher package or price tag. So today, I wanted to share with you a few responses
Solution Selling is Exactly What Today’s Buyer Wants
Have you ever walked into a store, told the salesperson what your requirements were, and they pointed you in the direction of the solution that answered your needs? Congratulations! You’ve just been “solution-sold.” Solution selling gained traction in the 1980s and has been popular ever since. Though the Harvard Business Review prematurely declared it dead a decade ago, today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern buyers.