For many small business owners, the word “sales” can make you cringe. If that’s you, it’s time for a mindset shift. Too many business owners, especially women, view selling as something pushy, awkward, and even sleazy. But the truth is that sales is the lifeblood of your business. Without sales there is no revenue, and without revenue there is no business. Millionaire entrepreneurs embrace sales.

More businesses are dealing with longer sales cycles than in the past, and this is piling pressure on Chief Sales Officers (CSOs) to improve team performance. But it’s not just external market forces causing headaches—many sales organizations are struggling internally, too. In fact, a quarter of top sales companies say they’re not fully leveraging data to help with decision-making, Korn Ferry’s 2024 Sales Maturity Survey reveals, and this is impacting both individual and team outcomes.

When you’re looking to grow your business, your sales teams are more important than ever. These three strategies could give your sales teams the edge they need to help you meet your organization’s growth objectives. Invest in your sales leaders - Align your sales process to customer needs - Motivate people with the right compensation strategy. Read on to find out how.

In today’s B2B market, it’s not enough to be the best salesperson in the room. Most buyers prefer to do their own research, comparing competitor options before they make a final decision. That’s where consultative selling can help you stand out. B2B buyers have an endless array of options to choose from, with new products and services launching every day