3 Time-Honored Sales Tactics that No Longer Work

Pre-pandemic sales people used personal contact (a firm handshake, wining and dining, etc.) to build customer relationships. Now that it looks likely we'll be living with some form of Covid for the next few years (and maybe forever), a winning face-to-face personality will get you absolutely nowhere. Ditto with the "I'm successful so you should buy from me" personal semiotics, like the tailored suit and the Rolex.