Traditions die hard. How else do you explain the outdated sales tactics still in use by sales professionals? Traditions are great for Thanksgiving and July 4th. But the trouble with traditions as sales professionals is that they prevent us from learning and implementing the required new skills. Consciously or unconsciously, sales professionals defer to outdated tactics that hinder performance.

Is your LinkedIn social selling strategy based on FOMO (the fear of missing out)? FOMO is rarely a good reason to do anything in business. Especially if we are talking about social selling on LinkedIn. We all agree exposure on LinkedIn is important, but there can be a negative impact without a clear social selling strategy.