It’s no secret that the business world runs on leads, opportunities, and sales. But sales managers, sales reps and support staff now have AI-powered CRM tools to do a lot of the heavy lifting. With so much rich information at our fingertips, businesses can confidently look to the future more accurately than ever before, confidently projecting future financial activity.

Sales has always been a dynamic and evolving field. As we move further into 2024, we are seeing a continuation of this trend, with fresh methodologies, technologies, and strategies emerging at an unprecedented pace. Here, I delve into some of the most impactful sales trends of 2024 that are reshaping the way we connect, engage, and drive growth.

Succeeding in sales isn’t just about learning how to get someone to buy what you’re selling. Success also requires a strong sense of resilience. Specifically, resilience in the face of frequent rejection. But how? Most non-sales folks avoid rejection at all costs. The best sellers, meanwhile, must embrace rejection, as a stepping stone to their goals.

Objections are unavoidable on sales calls, but encountering one doesn’t necessarily mean an end to the conversation. If you’re able to anticipate what your prospect’s objections will be, you stand a better chance of overcoming them. At Trellus, their AI sales coach detects objections, provides real-time suggestions to guide reps during the call, and measures the effectiveness of those suggestions based on different metrics.