Your day as an Account Executive is a constant balancing act. You’re prospecting, managing your pipeline, following up, closing deals, and trying to stay calm under pressure. It’s easy to feel like there aren’t enough hours in the day. But success in this role isn’t about working harder. It’s about working smarter. By focusing on what matters most and cutting out what doesn’t, you can save time, reduce stress, and win more deals.

My wife and I add plants to our perennial gardens each year. She chooses the plants and decides where they should be placed, and I have the important job of digging holes. One thing I have excelled at in my hole digging responsibilities is cutting into the coaxial cable that makes up our dog’s invisible fence, rendering it useless each time. As long as I know where the break is, I can splice it back together again.

As a leader, one of the most significant challenges you face is managing your time effectively. With countless demands on your attention, it’s easy to get caught up in the urgency trap, where you find yourself constantly putting out fires and neglecting the truly important initiatives that drive your organization forward. To overcome this challenge, you need a powerful tool that can help you prioritize your responsibilities and stay focused on what matters most.

Imagine having 12 extra hours per week -- that's how much time Thomson Reuters predicts AI-powered tools will save professionals in future. A new survey of more than 2,200 professionals by the information services company found that 77 percent of professionals think AI will have a "transformational" impact on their careers in the next five years. While those surveyed work an average of 46 hours per week, more than half of respondents said they feel they do not have enough time to do everything they want to.

Managers today must balance their day-to-day work with multiple “ands,” such as delivering on quarterly objectives and thinking strategically. Given these numerous demands, managers tend to deprioritize their own career development. It doesn’t have to be that way. The more managers take control of their development, the better able they’ll be to avoid the common career mistakes that will get in the way of their growth. And the more their team members see the positive impact of investing in their career development, the more likely they are to do the same.

Time is a valuable commodity in the world of business, especially for entrepreneurs. While business can change in an instant, there's one constant, solid thing, and that is time. The better you can learn to work with time, the better off your business will be in the long run. Here are four time management skills to help you maximize every minute of your workday.

Are you procrastinating? I am. I have been delaying writing this article for the last few days even though I knew I had a deadline. I have scrolled through social media, and I have gone down a rabbit hole looking up houses on Rightmove—even though I do not need a new house. I have also re-watched the video “Inside the Mind of a Master Procrastinator” by Tim Urban, one of the best TED Talks I have seen. I found it especially comforting to learn that even pigeons procrastinate.

The average human lifespan is absurdly, terrifyingly finite. If you’re lucky and you live to 80, you will have lived about four thousand weeks. This truth, which most of us ignore most of the time, is something to wrestle with if we want to spend our limited time on this earth well.