Charles O’Reilly started his career in the military and probably would have stayed there but for one major problem: “I wanted more control over my life.” Although he was ambitious, O’Reilly prioritized the freedom to pursue his interests over any status or impact he might achieve as an officer. He left the Army to pursue an academic career, trading external markers of success for the possibility of meeting his own intrinsic goals.

Six in 10 of today’s tech buyers are millennials, and they hold the largest number of decision-making roles in corporate buying. If you haven’t already learned how to sell to millennial buyers, it’s past time to get caught up. Millennials are the first generation to grow up with computers and internet access, and their habits are shaped accordingly. Millennial buyers spend more time researching online, abhor phone calls, and are socially conscious.