Recent transformations in the market have put power squarely in the hands of buyers. As a result, the world revolves around buyers and their needs.

That means sellers have to work harder than ever to attract buyers and convince them to purchase — not just once but every time. To forge these lasting customer relationships, sellers must create a world-class customer experience that engages customers and keeps them coming back.

Before I became a business school professor, I worked as a management consultant. One engagement in particular had a profound influence on my career. The project involved working with the Asia-based sales force of a global consumer products company. This company practiced “route sales,” which meant reps spent their days visiting mom-and-pop convenience stores, servicing accounts.

Is your LinkedIn social selling strategy based on FOMO (the fear of missing out)? FOMO is rarely a good reason to do anything in business. Especially if we are talking about social selling on LinkedIn. We all agree exposure on LinkedIn is important, but there can be a negative impact without a clear social selling strategy.

The pandemic has ratcheted up the level of uncertainty for almost every aspect of business including staffing levels, budgets, buyer engagement, supply chain management and more. Many companies are also operating in a hybrid situation, with employees working both remotely and in the office.

From kids to adults, there is something exciting about fear. For many, it’s the unknown. For others, it’s the loss of control. Either way, the exhilaration of fear increases our heart rates, stimulates our senses, and tingles the tiny hairs on our necks and arms. No doubt, this accounts for the popularity of ghost stories, the proliferation of true-crime podcasts, and the endless sequels and remakes of classic horror films. It’s also why the anticipation of Halloween starts in late August.

Many sales organizations have become overly reliant on their top sales performers to achieve their goals. While it is convenient to say that we “hit our number” at the end of the quarter, the fact that a few top performers carried the team presents numerous challenges.

One thing is certain: To every business on the planet, cash is the equivalent of oxygen. Without cash, your company will suffocate and go out of business. As with oxygen, if you don’t have enough cash, your business will limp around in a zombie-like state, struggling to take advantage of opportunities to fuel growth.

Has the Great Resignation caused you to re-think your sales team hiring practices? If so, you are not alone. In the last 18 months, millions of employees have voluntarily quit their jobs for other opportunities. And the sales department is not immune to this phenomenon. According to the U.S. Bureau of Labor Statistics*, 4 million Americans left their jobs in July 2021.

Understanding others, how they process information, how they like to receive information, how they like to interact, allows us to build a good working relationship which is critical to persuasion. It is important to note that building a good working relationship is an ongoing process. It means you continue to understand each other so you can communicate well.

Communication is a critically important part of doing business, but not everyone comes equipped with flawless communication skills. In fact, many professionals struggle when it comes to effectively interacting with business leaders, other employees and prospective customers. Unfortunately, the cost of bad communication habits could be the loss of career opportunities, potential clients or business deals.

In today’s incredibly digital world, there’s still no substitute for the personal touch that great customer service can offer — whether in person or online. However, companies and brands need to bring their A-game these days.

The average human lifespan is absurdly, terrifyingly finite. If you’re lucky and you live to 80, you will have lived about four thousand weeks. This truth, which most of us ignore most of the time, is something to wrestle with if we want to spend our limited time on this earth well.

We live in a world buzzing and flashing with distractions: Slack messages sidle onto screens, phones vibrate with breaking news and chats from the group chat, and worries about COVID and other threats break our concentration. No wonder staying focused can be a challenge.

Quarterly Business Reviews (QBRs) have been a mainstay for key account management for some time. But just a few years ago they—and for that matter, the whole customer success function—were the new kid on the block. And they were difficult to pull off. It was hard to get the right data, hard to build a case for value, hard to predict success and alter implementations.

Sales leaders today agree that there’s an increasing gap between buyers and sellers. In our annual sales performance studies, sales leaders tell us that organizations struggle with advanced engagement capabilities and they’re challenged to strengthen sales relationships.

B2B selling involves a myriad of choices about how to engage with customers. Sales organizations and salespeople spend an enormous amount of time planning which customers and prospects to spend time with and what messages to focus on. Typically, a high-level annual plan anchors more detailed quarterly plans which get broken down into even more granular periods.

An effective sales team has proven to be a leading factor in companies’ performance and growth throughout the pandemic. For those of you responsible for enabling a sales force, this is great news. Your work and contributions are likely noticed and applauded company-wide.

Determined, intelligent and unafraid of knockbacks – all traits of great sellers.

Salespeople are also having to adapt to new technology, buyer behavior and other factors outside their control, while still striving to hit targets.

Investing in sales training to improve selling skills is one of the wisest decisions any sales manager can make. But what’s the best way to find a sales training company that will get you great results? Here are seven key areas to consider as you evaluate different options.

Yesterday I watched a toad walk across the outdoor side of our kitchen window. Picture it! I wish I had video but it ran so counter to what I have observed toads doing over the past 65 years that I froze. I performed a google search and found exactly one image of a toad on a window. Please understand that the dirty window and sill are not mine - I found the image via a Google search.