B2B leaders are accustomed to using technology to help them achieve profitable growth. Lately they’ve been looking at a technology that has the potential to accelerate sales transformations across the entire seller journey—gen AI. Gen AI can help drive outsized, profitable growth by boosting revenue generation, increasing sales productivity, and streamlining internal processes. These leaders believe the potential is great. According to McKinsey’s latest B2B Pulse Survey of B2B decision-makers

The millennial generation, now in their 30s and 40s, is a dominant consumer force that continues to shape industries and redefine consumer expectations. The Covid-19 pandemic has had lasting effects on their lives, influencing their approach to work, family, and purchasing behavior. Pre-pandemic strategies for marketing to millennials have evolved, and businesses must adapt to these changes. With millennials making up a significant portion of the U.S. consumer base and wielding considerable buying power, understanding their shifting priorities is crucial.

Of the many things that can help drive sales for your business, perhaps few could be more important than customer service. While your core products or services may get most of your attention during business planning, customer service deserves to be front and center in your operations, no matter what kind of business you run or what type of clients you serve. Quality customer service will influence the overall experience of your customers, directly impacting their satisfaction and retention rates.

In today’s rapidly evolving business landscape, the ability to adapt is not just an advantage, it’s a necessity. As buyer behaviors and expectations shift, sales operations leaders must collaborate closely with sales enablement to ensure that seller behaviors evolve in tandem. By systematically capturing and categorizing seller behaviors as either adaptive or static, organizations can pinpoint gaps where seller actions fail to align with changing buyer needs.

When your shareholders have decided that it is the right time to put your business up for sale, it is very easy to say, "Great, let's sell it to the buyer with the highest valuation." But that would be a mistake. There are several other factors that go into finding the "right" buyer for your business and your specific situation. This article will help you think through those various consideration points and provide some warnings

Your day as an Account Executive is a constant balancing act. You’re prospecting, managing your pipeline, following up, closing deals, and trying to stay calm under pressure. It’s easy to feel like there aren’t enough hours in the day. But success in this role isn’t about working harder. It’s about working smarter. By focusing on what matters most and cutting out what doesn’t, you can save time, reduce stress, and win more deals.

Getting ghosted is an unfortunate fact of sales life nowadays. Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause.

How a business handles customer service interactions increasingly defines its online reputation, yet, according to our recent survey that gives a list of the best and worst customer service brands, many are still getting it wrong. Brand reputation and online image can draw new customers or deter them, therefore we all need to be asking, “how do we get customer service right?”

Not long ago, two colleagues and I found ourselves in an online meeting, cornered by three wildly overzealous sales professionals. They were selling a tool my company was evaluating, and their pitch behavior was so bizarrely unhinged, I half-expected Lorne Michaels to walk in and yell, "Cut! Great rehearsal, everyone!"
Imagine two colleagues and me, being bombarded with obvious, leading questions delivered with over-the-top enthusiasm from a group of aggressive salespeople.

Do you understand your customer?
If you’re running a sales organization worth its salt, we know you do. And are you well-informed on the challenges your buyers are facing? We bet you’re doing your best to keep up.
But is your sales organization equipped to keep up with these client changes—which we know are making the sales cycle longer, more complicated, and more transactional for most businesses?

How a business handles customer service interactions increasingly defines its online reputation, yet, according to our recent survey that gives a list of the best and worst customer service brands, many are still getting it wrong. Brand reputation and online image can draw new customers or deter them, therefore we all need to be asking, “how do we get customer service right?”

For many small business owners, the word “sales” can make you cringe. If that’s you, it’s time for a mindset shift. Too many business owners, especially women, view selling as something pushy, awkward, and even sleazy. But the truth is that sales is the lifeblood of your business. Without sales there is no revenue, and without revenue there is no business. Millionaire entrepreneurs embrace sales.

What are the key challenges for B2B marketers in 2025, and how are others looking to overcome them?

That’s the focus of the latest survey report from Sopro, which incorporates responses from more than 400 senior B2B decision-makers, along with data from 97.9 million emails, to provide some key notes and pointers to assist in your outreach strategy.

Your sales are down. You need an influx of new customers. Often the first step is segmenting your prospects into groups, whether by industry, product type, service type, or some other categorization. Then the marketing blitz begins. Maybe you create a special offer on a product. Or a discount for new customers. Or just put up some billboards to build general brand awareness. But the needle doesn’t move that significantly.

A couple of months ago, I visited a well-known establishment in Miami for dinner. Even though it was a regular weeknight — not nearly as busy as a weekend rush — I noticed one of the staff members seemed completely overwhelmed. The table next to me was making endless demands, and the employee was visibly stressed, trying to accommodate them all. Watching this unfold, I couldn't help but think: "Is this really how businesses should operate?"

In the fast-paced world of business, staying ahead of the curve is not just advantageous—it's essential. The market is in a constant state of flux, influenced by technological advancements, shifting consumer behaviors, and evolving competitive landscapes. For businesses, this means that a once-effective sales strategy can quickly become outdated, risking the loss of market share and relevance.

Most of us think great marketing is all about closing the deal, but what if telling people they don’t have to buy is the real secret? Maybe you’ve experienced this too, that moment when someone shares an idea that feels so against your instincts, you want to reject it outright. That’s what happened when my friend, behavioral scientist Nancy Harhut, introduced me to her counterintuitive marketing strategies last year at SXSW.

Value-based selling is an essential skill for sales professionals, especially in markets where price often becomes the determining factor for clients. In many cases, these decisions occur because the products or services appear similar, leaving price as the only differentiator. When this happens, the issue often stems from a failure to effectively communicate the value that goes beyond the cost. Shifting the focus from price to value requires a structured approach. A simple three-step process can help sales professionals present value in a way that resonates with clients.

These days, customers aren't just looking for a great product or service. They want an experience that's smooth, hassle-free, and feels like it was designed just for them. If you're not delivering that, your competitors are ready and waiting to steal them away. Salesforce's "State of the Connected Customer" report makes it clear: 80% of customers say the experience a company offers is just as important as its products or services.

Modern media will have you believe sales motivation is best delivered in the form of an inspirational quote. But, while an inspirational quote can go a long way, it’s simply not going to fix any deep-rooted sales performance issues. Unfortunately, there is no one-size-fits-all approach when it comes to diagnosing and fixing a performance issue on your sales team. That’s why we’ve created this sales performance checklist. This sales checklist will help even the most seasoned sales leaders pinpoint and correct problems happening on their teams.