Has Buying Changed and Has B2B Selling Adapted?

My articles begin with analogies so we'll start by asking, has baseball changed? Games take longer, there is role specialization, starting pitchers rarely complete games, hitters are stronger, pitchers routinely throw in the mid 90's and there is a trend towards either hitting a home run or striking out. But it's still baseball. It is still played the same way. The changes are superficial.

And in the context of how it affects salespeople, has buying really changed?

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Channel Sales Success Starts Here

Channel sales represents 75% of the world’s commerce, according to Forrester’s Jay McBain. That being the case, there is a huge need for sales enablement to ensure those sellers can perform effectively for their partner companies. If your company is among that 75%, you know channel sellers—partners, distributors, indirect sellers, or independent agents—have different needs than inside sales reps.

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The Vital Role of Positive Feedback as a Leadership Strength

I am about to show you that most managers have some mistaken beliefs about the best kind of feedback to give their direct reports. In a survey we shared on Harvard Business Review of 7,631 managers, my colleague Joe Folkman and I asked whether they believed that giving negative feedback was stressful or difficult, and 44% agreed. When talking with managers about giving feedback, we often hear comments such as, “I did not sleep the night before,” “I just wanted to get it over quickly,” “My hands were sweating, and I was nervous,”

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How to support a struggling friend

Your friend is devastated. She’s just lost her job and looks like she’s about to burst into tears in the middle of the busy coffee shop. You don’t know what to do. You want to help her, but what do you say in this horrible situation? How do you make her feel better right now, and how can you help her get through the tough time to come?

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12 Habits To Become A Better Leader

If this year’s resolutions reflect previous years’ resolutions, 80% of people will fail. Why such little success? Unfortunately, the seeds of failure are built into the resolutions themselves. Though crafted with good intentions, these resolutions are all framed as outcomes. For example, losing weight isn’t something you do; it’s an outcome of other things you do (e.g., change your diet, exercise).

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How to Get Sellers to Fall in Love with Your Sales Content

The struggle to create content that sales loves is real. For some marketing teams, in fact, their story is a tragedy, with sales using only 30% of the enablement content that marketing creates. Sometimes it’s a matter of sales and marketing not being in alignment. And other times, the two might agree on the goal, but content misses the mark, can’t be found, or can’t scale.

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Smart Growth For Your Sales Organization

Leading the transformation from a transactional business to selling broader solutions is a major challenge for most companies. Especially when you have a sales organization that is already very good at what they do. So how do you communicate and execute on your vision for the organization? It starts with a change in mindset –– a different mental model.

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Three Reasons for Leaders to Cultivate Intellectual Humility

As a leader, do you feel like you have to know it all? Or that expressing uncertainty or revising your viewpoints would undermine your effectiveness as a leader?

Unfortunately, this way of thinking can backfire. Nurse-leader and author Karlene Kerfoot, writing about health care, suggested that when leaders become entrenched in their routine thought processes, they are more likely to disregard others’ helpful ideas and innovative models of leadership.

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Why No One on Your Team Wants to Be a Manager Anymore—and How to Change That

According to a CareerBuilder survey of over 3,600 workers, most people don’t want to be managers. Of the subset who are interested in rising to management, they make up slightly over one-third of organizations (34%). This slim percentage does not provide enough innate appetite from individual contributors to fill company’s need for aspiring managers.

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Four Ways to Intentionally Develop Your Leadership Abilities

After all of the years that I’ve worked in leadership, there is one question that resurfaces again and again: Are leaders born or made?

While you can’t ignore that everyone is born with certain traits that will affect leadership abilities, this is not the end of the journey. Part of the challenge as leaders is to understand what those traits are and how to further develop them.

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What You Need to Know About Selling and Marketing During the Pandemic

Every business has been affected by the Covid-19 pandemic in one way or another. Employees getting sick, a rapid shift to remote work, labor shortages, and supply chain issues are just a few of the challenges companies have dealt with these last two years.

Just as businesses have changed, so must sales. If you're not making changes in your sales processes, you're probably leaving money on the table.

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How to Speak the Language of Decision Makers

These days, top salespeople know to speak the language of their clients. If your client is a straight-shooting, direct communicator (think New York stereotype), you can be equally direct with them. If your client is reserved (think Midwest farmer’s daughter), direct communication can be intimidating. While it can be tough enough speaking with one buyer and understanding their style, today’s challenges and uncertainty make buyers extra cautious.

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