Has Buying Changed and Has B2B Selling Adapted?

My articles begin with analogies so we'll start by asking, has baseball changed? Games take longer, there is role specialization, starting pitchers rarely complete games, hitters are stronger, pitchers routinely throw in the mid 90's and there is a trend towards either hitting a home run or striking out. But it's still baseball. It is still played the same way. The changes are superficial.

And in the context of how it affects salespeople, has buying really changed?

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Channel Sales Success Starts Here

Channel sales represents 75% of the world’s commerce, according to Forrester’s Jay McBain. That being the case, there is a huge need for sales enablement to ensure those sellers can perform effectively for their partner companies. If your company is among that 75%, you know channel sellers—partners, distributors, indirect sellers, or independent agents—have different needs than inside sales reps.

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The Vital Role of Positive Feedback as a Leadership Strength

I am about to show you that most managers have some mistaken beliefs about the best kind of feedback to give their direct reports. In a survey we shared on Harvard Business Review of 7,631 managers, my colleague Joe Folkman and I asked whether they believed that giving negative feedback was stressful or difficult, and 44% agreed. When talking with managers about giving feedback, we often hear comments such as, “I did not sleep the night before,” “I just wanted to get it over quickly,” “My hands were sweating, and I was nervous,”

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How to support a struggling friend

Your friend is devastated. She’s just lost her job and looks like she’s about to burst into tears in the middle of the busy coffee shop. You don’t know what to do. You want to help her, but what do you say in this horrible situation? How do you make her feel better right now, and how can you help her get through the tough time to come?

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12 Habits To Become A Better Leader

If this year’s resolutions reflect previous years’ resolutions, 80% of people will fail. Why such little success? Unfortunately, the seeds of failure are built into the resolutions themselves. Though crafted with good intentions, these resolutions are all framed as outcomes. For example, losing weight isn’t something you do; it’s an outcome of other things you do (e.g., change your diet, exercise).

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How to Get Sellers to Fall in Love with Your Sales Content

The struggle to create content that sales loves is real. For some marketing teams, in fact, their story is a tragedy, with sales using only 30% of the enablement content that marketing creates. Sometimes it’s a matter of sales and marketing not being in alignment. And other times, the two might agree on the goal, but content misses the mark, can’t be found, or can’t scale.

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