The Salesperson's Guide to the Soft Sell

Imagine that you’re a prospect working with two salespeople from competing companies at the same time: one uses hard sell tactics and the other uses soft selling techniques.

The first sends you an obviously canned email asking for a five-minute call, followed up with a demo, the demo with a pitch — and before you know it, they're asking for the close.

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Four Steps To Lifting The Lid On Your Potential

Do you feel like you’ve hit a wall in your success – either in your personal life or professional development? Like there’s nowhere else to go but down or sideways? Being stuck and not knowing what to do about it is one of worst feelings in life, no matter who you are and what you do. But the good news is there’s a way to get un-stuck, and it starts with you and your leadership ability!

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Has Buying Changed and Has B2B Selling Adapted?

My articles begin with analogies so we'll start by asking, has baseball changed? Games take longer, there is role specialization, starting pitchers rarely complete games, hitters are stronger, pitchers routinely throw in the mid 90's and there is a trend towards either hitting a home run or striking out. But it's still baseball. It is still played the same way. The changes are superficial.

And in the context of how it affects salespeople, has buying really changed?

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