Following the expenditure of resources and time in developing a new product, the next critical consideration is locating customers who purchase it. You may be perplexed about the best way to contact a customer or have difficulty defining go-to sales strategies that produce results. Salespeople use a variety of approaches, tips, and techniques daily to get new leads. New methods are entering the picture as a result of rapid technological advancement.

Customers are, more often than not, willing to talk about your business. When they do talk, the information they share is called customer feedback, and it can help you improve all aspects of your business. In this post, learn exactly what customer feedback is, why it’s important, and discover insight from HubSpot experts about the specific benefits it brings.

Ask any communication professional or skilled speaker and they will tell you that the first step in getting results through your communication is knowing and connecting with your audience. But that’s easier said than done. Often we fall into the trap of trying to impress our audience rather than making sure what (and how) we’re communicating is what will resonate with them.

It wasn’t so long ago that a CEO was considered effective if they could keep the board of directors happy, appease shareholders, and steer clear of major reputational issues. Not so anymore.

The job description for the CEO of today is being crowdsourced, with nearly every segment of society — employees, customers, suppliers, governments, and activists — registering their expectations and demands.

“Oh, I pretty much know my strengths and my weaknesses.”

If we had a dollar for every time we’d heard this from an executive we were coaching, we could have retired a long time ago. When probed, they often proclaim that while they might not recognize all their strengths, they are confident about knowing their serious weaknesses.

Business, technology and innovation are evolving at a faster pace than ever before in history. Employees are also transitioning jobs and careers at an increased rate amid The Great Resignation. While these changes create new opportunities, it also elevates the urgency of the already increasing need for employees to have skillsets they may not currently possess, in other words, a skills gap.

Compared with other business functions, sales has a tendency to be less adaptable. At many companies, sales process remain the same for long periods of time. Now, as digitization changes the way many customers buy, sales teams need to evolve continuously. Four practices can help with this shift: Anticipate where customers are going, redeploy resources to match customer behavior, shift emphasis from closing sales to helping customers realize value, and embracing agile decision-making.

Power Boats? The 10 fastest in the world reach speeds of up to 317 MPH.

Salespeople tend to be in a rush to present - before an opportunity is even qualified. Most salespeople are in such a hurry that they completely skip things like qualifying and discovery. And when salespeople do perform discovery they accept the very first indicator they hear and rush to explain how their product or service addresses that indicator,

A sales process is consultative when the stages and actions align with the customer’s buying experience and are defined in terms of the customer relationship. It's only successful when sales leadership and the sales force execute with dedication and competence. That's why a true consultative sales framework has both a process component and a human component. Let's dig into each.

There’s no question that the pandemic brought significant changes to the way buyers and sellers interact. But today, as the worst of the pandemic seems to be behind us, sellers are wondering: What changes are here to stay?

Desiree Pascual is the chief people officer at Headspace Health and leads HR for around 1,000 employees. Despite a packed schedule during the hypergrowth phase of the company, it doesn’t keep her from taking a three-week trip to Spain every summer to visit her parents.

It’s gotten to a point where I’m not even shocked anymore. An organization with a charismatic leader experiences enormous growth. Rumors and rumblings of leadership trouble behind the scenes start to come out, followed by actual allegations of bullying, sexual harassment, dominating personalities, or abuse. The leader goes down in scandal, sometimes taking the organization with him or her.

“A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.” Ancient Chinese philosopher Lao Tzu was onto the idea of servant leadership centuries before it became a modern-day concept. This leadership style boils down to one principle: The goal of a leader is to serve.

Speaking virtually can be an enormous challenge if you want to inspire your audience. After all, listeners don’t receive the usual visual cues from a virtual speaker, nor do they hear the presenter’s voice with the same clarity that characterizes in-person communication.

Oftentimes our sales strategy is so focused on closing the deal with new clients, that we forget one of our largest potential revenue sources: our existing customers. Past or current customers are already familiar with your brand, products, and sales process, and have built up a significant amount of trust. That’s why it’s up to six times cheaper to sell to a previous customer than a new one.

I'm a baseball guy and a die hard Boston Red Sox fan but I can't bear to watch them right now. They are playing the worst baseball since I was 10 years old so that's going back 55 years! It's not hard to understand why they are so bad because the data tells the story. Their stats show that as of May 9, 2022 their bullpen has 9 blown saves.

In 2007 Sonos, a manufacturer of luxury wireless-audio systems, struck a deal with Best Buy to sell its products at more than 600 retail locations across the United States. Sonos would be spotlighted in Best Buy stores with live, interactive, multizone demonstrations. In return Best Buy would gain access to the best-reviewed new audio systems in the world. The agreement was a victory for both companies.

An ongoing argument my husband and I have — which has become more contentious during the pandemic — is about how many friends we should have. We both have one or two close friends and siblings we like to spend time with. Plus, we are busy parenting two young boys who sap most of our energy. As a textbook introvert, this feels like plenty of friends to me.

Vacation time is an important way for employees to recharge their mental and emotional batteries before returning to work. But new Qualtrics research shows that nearly half (49%) of employed Americans say they work for an hour or more a day, even while on vacation.

A critical aspect of effective leaders today is the ability to lead change. Indeed, many would argue that the most distinguishing difference between people we identify as good managers and those we deem to be great leaders is that leaders are adept at bringing about change.