Enable Your Sales Managers

Think of your sales managers 'in the driver's seat', carrying and leading your salespeople. Do they have 'driving licenses' to be sales managers? Did they have a chance to learn all the skills to become coaches, leaders and business managers at the same time?

CSO Insights, the research division of our partner Miller Heiman Group, has released their first Sales Manager Enablement Report. In it, they discuss the importance of the sales manager role; the enablement gap for sales managers; the business case for turning this around; and how leadership can systematically enhance sales manager enablement.