Are Your Sales and Marketing Aligned?
Though serving different functionalities, the distinction between “sales” and “marketing” is often being blurred. Nevertheless, both functions usually need to co-exist in order to achieve the common objective: to create value for the company as well as its customers. Thus, it is important to foster an effective and collaborative relationship between the two departments.
According to MHI Global Sales Best Practices Study, more than 90 percent of World-Class Sales Performers stated that their sales and marketing teams were aligned in what their customers want and need. Even so, these world-class team are still required to comprehend their roles and responsibilities to achieve the ultimate objective. Download the report to learn why »
The following infographic illustrates the various roles and responsibilities of sales and marketing teams and how they can make connections to the customers. Click on the image to view a larger version.
