Digital Selling Insights from Microsoft and Seismic

By Michael J Griffin

3 minute read

The move to digital selling is accelerating. Will your sales organization be left behind? Does your sales organization have a plan of action in place to remain competitive by employing digital selling platforms, tools and processes?

I recently facilitated an Asia Pacific digital sales webinar for Microsoft that will be broadcast to their clients across seven Asian nations. The last portion of this webinar shows a video of “Microsoft Ignite” that explains the changes that are occurring in selling digitally.  The speaker, Linda Simovic, was very fluent to explain the digital selling changes in the first 10 minutes of this video. The last 10 minutes explores how Microsoft sellers use digital technology to improve their sales productivity.

I have been researching on the web about digital selling and how companies are adapting. Seismic recently published a research paper called The “Next Era of Sales: AI Guided Selling” that summarizes some of the relevant research on digital sales enablement from Gartner, Harvard, and McKinsey.

I hope you find these two pieces of sale productivity research insightful and that they motivate you to accelerate your sales team’s transformation as digital, hybrid salespeople.

If you wish to discuss your digital sales strategy with me, please contact me at michael.griffin@elavateglobal.com

Keep safe and healthy!

Michael J Griffin
ELAvate Founder
Sales Productivity Coach
John Maxwell Team Founder