Who is your “Revenue Team?” It is the alignment and collaboration of your Sales, Marketing, and Customer Service teams who unified to enhance customer loyalty and drive revenue. Sadly, these three departments many times act as independent silos. Marketing many times thinks they are above and superior to the sales team, and customer service teams avoid any activity that may label them as connected to sales.

I read this article by Monica Guzman and thought of how many times I have had hard, difficult conversations with customers who are indifferent or objecting to me or my solution. What interesting about these conversations is both the customer and the salesperson believe they are right in their perceptions.