An interesting statistic. You, as me, may be struggling with how to best adapt AI into our sales processes and CRM yet not demotivate our salespeople with more admin work. I did some research and have come up with some helpful insights on how you as a sales leader might start to leverage AI for sales productivity. Let’s take a look at areas where AI can boost salespeople productivity by employing AI and CRM together that can assist getting your salespeople more time in the field to meet customers.

Most sales training focuses on skill and process and glosses over attitude and motivation. I have experienced the power of Jeffrey Gitomer sales books and sales training by the unique way he creates sales success by synergizing selling skills, process, attitude and will power to succeed. Jeffrey has inspired me for over 15 years to excel in selling and sales training to exceed my client expectations in delivering world class sales that gets real ROI.

Mike’s Note: I am on holiday through May and will reduce my workload by giving you sales blogs from authors that I have found to provide good solid sales productivity research. This blog by Rain Group is a comprehensive checklist to prepare you for advancing your key accounts. I have added my input to make this checklist more effective. Use this menu of questions to drive your strategy and planning around growing key accounts.

Mike’s note: With all the hype around AI, it can be difficult to discern how to move forward to employ it for greater sales team productivity. This blog from Insight clearly outlines the strategy and actions to take if you are using MS Dynamics 365 sales. I also believe Copilot can be linked to the competing Salesforce platform. I salute Anna and Joe for their blog clarity! May it help you to create your company’s path to becoming more efficient using AI and Copilot.