Drive More Profitable Growth Through AI: How Sales Navigator is Revolutionizing Sales
By Bil Burnett
Modern Problems…
Every sales team I talk to these days seems to have the same mandate: profitable growth. Sales leaders are under pressure to grow revenue in a complex selling environment with static or even reduced headcount and expense budgets. Some of the most consistent challenges I hear of are:
Challenging Economic Markets: In a higher interest rate environment with persistent macroeconomic headwinds, every business is seeking more profitable growth. Despite recent rate reductions, it will take time for the environment to ease, and the push to do more with less has become the new normal.
B2B Buying Complexity: B2B buying processes are more consensus-driven than ever. The average sales cycle involves over 11 people, yet most sellers are only connected to 1-2 target buyers. More than 40% of B2B deals are lost because buying committees cannot reach a decision.
AI Expectations: Leaders see great promise in AI to transform sales effectiveness and navigate rising complexities, but many are unsure about the best way to adopt these tools and drive meaningful business outcomes.
…Require Modern Solutions
AI is transforming B2B sales, unlocking the ability to scale top-performing behaviors across your entire team. But AI is only as powerful as the data and context that fuel it.
What sales leaders need is AI that connects sellers with the right people, at the right time, with the right message—enabling more high-quality conversations. The goal? Empower all sellers to perform like top performers.
That’s why today we’re expanding on our AI vision and introducing a suite of new capabilities to help every team member perform at the level of your top sellers and drive more profitable growth.
We’re combining LinkedIn’s unparalleled network of professional data with our cutting-edge AI, amplified through our partnership with Microsoft, to drive smarter, more meaningful sales engagements at scale. Sales Navigator empowers teams to achieve more with less effort by transforming how they find, engage, and elevate relationships with buyers.
Discover below how we’re turning this vision into reality in the weeks and months ahead.
Find, Engage, and Elevate your most important conversations
1. FIND all the right people.
With today’s consensus-driven buying committees, building widespread support across an account is critical. To solve that challenge, we’re introducing a new solution: Lead Finder. This tool automates the manual steps of prospecting by harnessing the power of AI and LinkedIn's relationship intelligence. It leverages individual sellers' Sales Navigator personas, activities, and key profile data to serve up relevant leads and conversation-starting insights each day—empowering sellers to prospect less and sell more.
2. ENGAGE effectively
With today’s fast-paced selling environment, crafting personalized and relevant outreach at scale is essential to stand out and engage potential buyers. That’s why we’re introducing Message Assist. This AI-powered tool automates the creation of hyper-personalized messages by leveraging LinkedIn's rich professional data. It analyzes not only your prospect’s background, company insights, and shared connections but also your products, services, and selling history. This allows Message Assist to draft contextually relevant outreach that reflects both you and your offerings—empowering sellers to engage more effectively while saving time, so they can focus on closing deals.
3. ELEVATE every conversation
Salespeople are often only involved in a fraction of the decision-making process, so it’s crucial they come fully prepared for every interaction. Today, sellers can already use Account IQ to access automatic account summaries with a single click. Coming soon, we’ll be enhancing Account IQ with more detailed, personalized insights that highlight why your solution is the perfect fit for a target account and coach you on how to best map your solution to their business needs.
Next up is Lead IQ, which aggregates and summarizes key information about potential leads using LinkedIn data. Lead IQ enables every member of your revenue team to uncover what will resonate with a buyer—whether it's for that initial outreach or preparing for a key meeting, it provides the essential insights to make every interaction meaningful.
Today’s news is just one of several exciting steps we’re taking as part of LinkedIn's larger, unified AI vision. Leveraging our unique relationship intelligence from a community of over 1 billion members, we're committed to reshaping the way sales teams drive profitable growth. By harnessing AI to increase productivity, we’re scaling the habits of top performers to empower every seller to reach their full potential. With Sales Navigator’s expanded capabilities, we’re delivering more value to all customer-facing roles. The future we’re building is filled with opportunities, and I invite you to join us on this transformative journey. Learn more here.