Modern Problems…Every sales team I talk to these days seems to have the same mandate: profitable growth. Sales leaders are under pressure to grow revenue in a complex selling environment with static or even reduced headcount and expense budgets.… Require Modern Solutions. AI is transforming B2B sales, unlocking the ability to scale top-performing behaviors across your entire team. But AI is only as powerful as the data and context that fuel it.

In a recent article, we explained that achieving sustainable, profitable growth requires companies to actively choose growth through a holistic approach comprising three elements: developing an aspirational mindset and culture, activating pathways, and executing with excellence. We then set out to bring those pathways to life through the ten rules of growth (see sidebar, “The ten rules of value-creating growth”), based on an in-depth study of the growth patterns and performance of the world’s largest public companies.