3 Ways Companies Get Customer Experience Wrong

The pandemic changed the world and customer expectations, and the most successful companies recognize that their customer experience needs to change in turn. But many leaders are deploying the same digital customer experience (CX) strategies that they used in 2019, thereby risking customer defection and dissatisfaction at a time when they can least afford it. This article addresses three common CX missteps, and strategies to address them before your competitors seize the opportunity. By engaging cross-functional teams in CX discussions and understanding customer values, leaders can ensure that their brand remains relevant for years to come.

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Empowering Your Team with AI: Effective Training for Customer Service Success

In recent years, the role of technology, especially the role of artificial intelligence (AI) technology, has significantly increased across a variety of industries. Customer service is one of the industries that has been introduced to the capabilities of AI technology, and businesses are turning to it and other evolving technologies to improve the quality of their business and the customer’s experience.

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8 Sales Words to Eliminate from Your Vocabulary

Using ineffective and poor sales words and phrases can damage your sales conversations. In the modern world, where sales are driven by science, our choice of vocabulary can emotionally connect or disconnect with our buyer’s brains and emotions in different ways. Sometimes, using the wrong choice of words can make your prospects think and feel differently about both you and your company with the click of a finger. A slip of the tongue can rapidly change the dynamics of a conversation and sales opportunity.

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Most Common (and Hardest!) Objections to Get Past

Objections are unavoidable on sales calls, but encountering one doesn’t necessarily mean an end to the conversation. If you’re able to anticipate what your prospect’s objections will be, you stand a better chance of overcoming them. At Trellus, their AI sales coach detects objections, provides real-time suggestions to guide reps during the call, and measures the effectiveness of those suggestions based on different metrics.

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Robots Are Changing the Face of Customer Service

Thanks to the Covid-19 pandemic, service robot technology has been on the rise in the past few years. Self-service automated kiosks are here to stay, and robots are the future of customer service. service robots must be designed and implemented the right way, otherwise customers — and human coworkers — will avoid interacting with them. Robot technology should not simply be added as a novelty, but carefully integrated to deliver value to customers and support employees — maintaining a balance between automation and human interaction.

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3 Ways to Make Your Sales Training More Personal

Like many in the learning business, it’s likely you’ve spent the past several years adapting your sales enablement approach toward meeting the needs of an increasingly remote and, in some cases, highly distributed workforce. And, while the COVID-19 pandemic challenged each of us to redirect learners to new forms of enablement, it also provided a unique opportunity to view existing training methods in a new light and to reassess what has worked and what hasn’t for our learners.

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The Myth of The Sales Persona

Why the real key to success in this business is being a chameleon. Lately, it seems as if I've been inundated with requests for advice. Whether it be from Gen Z newcomers to the world of sales or veterans looking to hone their skills, I've been approached repeatedly by people who somehow think I know better. As good as this feels, it also makes me want to reassess what I share with those seeking counsel. And it makes me especially sensitive to the advice those same people might be getting from a Google search.

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3 Core Principles of Digital Customer Experience

Successful businesses focus on three core principles of their customer experience: They put the digital experience in the business context. They recognize that customers are not created equal. And they make zero-based decisions. Continuous improvement is fine, but it’s important to be willing to think from first principles, and to re-examine and justify what you are doing and what you could do differently. This helps ensure that the digital roadmap is prioritized and focused on the highest impact actions.

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Embrace Rejection in Sales: 5 Ways to Use “No” to Grow

Rejection is part of the job in sales. That is the absolute truth. 90% of the time you’ll get a “no.” What people need to realize is that success and failure are on the same exact road. They’re not that different from one another. When you hear a no, that doesn’t mean that you have failed. When a door is closed for you, that doesn’t mean it has closed forever.

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How to Close More Sales Deals While Saving Time and Costs

In today's changing economic landscape, businesses need solutions that can boost productivity while saving time and cutting costs. As customer expectations continue to evolve, sales teams in particular need to do more with less. The pressure is on to close more deals and meet sales targets today. But at the same time, sales teams also need to identify opportunities for tomorrow. Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce, calls this dual challenge the ‘seller’s dilemma’.

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Coaching Your Team as a Collective Makes It Stronger

Until recently, coaching was considered primarily a one-on-one practice. But no matter how effective employees are on their own, they can only contribute to the real power of the collective if their managers provide them with coaching as a group. In this practice, which the authors call team coaching, a leader’s role is to support the team as an organic unit, providing guidance, setting routines and practices, and creating constant opportunities for group learning. In this article, the authors describe three of the tools and techniques of team coaching that they’ve found to be the most important for fostering accelerated learning and successful outcomes.

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3 Things Top Sellers Always Do During Sales Calls

Schools probably don’t do this anymore, but when I was in elementary school (GenX-er here), we were taught how to use the telephone. The telephone company donated a dozen rotary phones, and we paired up to practice how to answer the phone, take a message, call a neighbor, and call 911. It was a room full of 8-year-olds running through call scripts like pint-sized sales reps. Then we had to do the role-playing exercises in front of the entire class (!), and the teacher critiqued and graded us.

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Mastering the Art of Strategic Apology

Southwest Airlines CEO Bob Jordan apologized for over 15,000 canceled flights over the winter holidays. "I am extremely sorry. There's just no way to apologize enough. …The storm had an impact, but we had impacts beyond the storm," Jordan said in a letter. Despite the airline's stellar record in customer service, the jury is still out on the effectiveness of his recovery response, even after giving each impacted Southwest passenger 25,000 frequent flyer points. But Southwest did a lot correct in their attempt to regain betrayed passenger trust.

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Practice Empathy as a Team

Lifting up both individuals and teams and recognizing emotions builds stronger communities, more trust, and helps people feel cared for. With the environment continuing to feel uncertain, engaging employees in this way is more important than ever. While calls to reduce burnout, implement systemic fixes, and increase retention mount, managers in any industry can implement the authors’ 10 strategies immediately to listen deeply for emotions, reflect that understanding, and provide appreciation, connection, and community. These tactics can be used in both in-person and virtual environments, on a regular basis or as needed, in whichever order works for your team.

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10 Effective Tips for Persuading Others, According to a Behavioral Scientist

“It’s a fact that the ability to influence and persuade others is simply not a ‘nice to have’ anymore,” says Steve Martin, faculty director of behavioral science at Columbia University’s School of Business and CEO of Influence at Work. Martin is also the author of several New York Times bestsellers, including Messengers: Who We Listen To, Who We Don't and Why. In his LinkedIn Learning course, The 10 Essentials of Influence and Persuasion, Martin shares insights on how you can improve your ability to influence and persuade others. And influencing and persuading others is what sales is all about.

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Four Step Sales Action Plan

One of the best ways to set your sales team up for success is to create an action plan. Instead of simply assigning target sales goals and leaving them at that, an action plan reverse engineers how your team will reach those numbers, laying out the best tactics and strategies. This post will walk you through four steps to create an action plan to improve sales performance, along with sales action plan ideas and tips to keep your team on track to achieving the target.

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Strategy Is A Sales Game

Let's start by defining strategy. There are competing views on what strategy is and how to achieve it. In my opinion, to put it simply, strategy is the determination of an organization's primary long-term goals and objectives, the adoption of courses of action and the allocation of resources necessary to achieve those goals. There are two equally important perspectives to strategic planning: the mechanistic logical method and the dynamic human-centered approach.

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Setting Your B2B Sales Strategy in a Downturn

The economy is slowing, and hundreds of layoff announcements are in the news, including Goldman Sachs (3,200), Pratt & Whitney (900), United Furniture Industries (2,700), and Meta (11,000). If you’re a B2B seller and your customers are cutting costs, what should you do?

With many organizations, we are seeing sales force reductions that parallel the layoff announcements. At others, we see sales force hiring freezes. And every sales organization is rethinking its strategy and scale.

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