Why Selling Will Never Be the Same

Traditions die hard. How else do you explain the outdated sales tactics still in use by sales professionals? Traditions are great for Thanksgiving and July 4th. But the trouble with traditions as sales professionals is that they prevent us from learning and implementing the required new skills. Consciously or unconsciously, sales professionals defer to outdated tactics that hinder performance.

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Cold Calling Best Practices

There’s a lot of advice on how to be better at cold calling, but the best cold call tips focus on the conversation over metrics. Cold contact tends to put prospective customers on edge; the key to booking more meetings is to approach each call to make a genuine connection. As the world’s leading experts on sales development, we’re sharing our favorite cold calling methods, on-call best practices, and must-haves for effective cold calling.

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3 Trends Transforming B2B Sales

Big changes are happening with B2B buyers. They are acting like B2C buyers. They want an Amazon-like buying experience, and they aren’t afraid to walk away from a purchase if they don’t get it. Traditional B2B selling practices are no longer effective with today’s digital buyers. If companies in that space want to compete, their sales teams need to take a hard look at their systems and processes.

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Why Does Your “New” Strategy Look Just Like Your Old One?

Strategy should be a creative exercise but companies frequently end up with plans that look very much like their previous ones. Strategy expert Graham Kenny describes a three step process for avoiding this trap: 1) open your mind to ideas from external stakeholders, 2) take a cold, hard look at where your performance is failing, and 3) study companies in other industries that have solved these problems.

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Three Emotions That Can Help You Succeed at Your Goals

We’ve all wished for more willpower sometimes. If only we had more self-control, grit, or the ability to delay gratification, we would be more persistent in pursuing our goals.

But there’s a problem with this scenario: Willpower doesn’t usually work. Willpower alone can’t ensure that you’ll delay gratification or resist temptation to achieve your long-term goals. It will fail, and probably just when you need it most.

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There’s One Thing that Makes Employees Want to Return to The Office, Says A New Microsoft Report

The hybrid work world has been a reality for several months now, but whether it’s working well is really a matter of debate. A new report from Microsoft, entitled “Empowering your workforce in economic uncertainty,” checks in with both employers and employees and finds there’s a definite divide between management and worker perspectives.

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5 Skills Every Salesperson Needs to Succeed

A study of more than 20,000 job listings for salespeople posted between 2019 and 2022 reveal many of the attributes that have always been crucial for success in this field, such as communication skills. But this study revealed five forward-looking qualities that are showing up more frequently. They are anticipating the customer’s future, collaborating inside and outside the company, leveraging digital and virtual channels, the ability to get power from data, and the capacity to adapt.

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Consultative Sales Approach Strategies

In today’s B2B market, it’s not enough to be the best salesperson in the room. Most buyers prefer to do their own research, comparing competitor options before they make a final decision. That’s where consultative selling can help you stand out. B2B buyers have an endless array of options to choose from, with new products and services launching every day

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How to Digitalize Your Sales Organization

Companies can reap great benefits from digitalizing their sales organizations—that is, using technology, data, and analytics to improve the sales process. Done well, digitalization increases customer engagement, boosts the skills and performance of salespeople, and supports a more customer-focused business model. But digitalization initiatives are often plagued by slow progress, poor adoption, or low sustained impact. This article discusses why that happens and recommends five actions to increase the odds of success.

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Is Your Empathy Biased?

Is empathy a helpful tool for understanding other people better, or does it simply reflect our biases?

This question has plagued researchers and philosophers for decades. Some have argued that empathy is flawed and problematic (especially in certain situations, like judging people in a court of law or choosing where to donate money).

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How To Improve Your Ability To Effectively Execute

Most people recognize that effective execution is a critical skill and strive to perform it well, but they may a) underestimate how important it is to their career advancement or b) not realize that you can improve on execution without working longer hours. On the first point, bosses place a premium on execution, which we define as the ability to achieve individual goals and objectives.

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5 Critical Elements of a Modern Sales Enablement Platform

Ask people what they think sales enablement is, and you will get multiple, varying answers. They might say it’s anything your company does to help your sales team be effective. They might say it’s tools to help reps sell more. And others say it’s the process of helping sales teams. You can’t blame them for their general answers. Sales enablement is an all-encompassing term that involves many components.

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