Salespeople! Seven Reminders to Live Well in 2024

By Mark Berin M.D.

Mike’s Note: A good article to set your 2024 on a solid, positive foundation. We salespeople tend to be a bit unbalanced always focusing on our need to achieve our sales targets. This can lead to a stressful life and less than ideal relationships with family, friends and community. This year try getting back to basics as Dr. Mark Berin outlines in this refreshing blog from “Greater Good Magazine.” I have added some of my insights to this blog.

Reading through website after website summarizing how to be happier or stronger in 2024, the answers are easy to dismiss. They’re so similar and simple. There’s no new brilliance to staying physically and mentally resilient. Salespeople need a healthy positive resilience!

But here’s the problem: Staying true to what we already know takes work. We get distracted by our bad habits, fears and stress or tantalizing quick fixes, like another show, game, or purchase. Even in the midst of ongoing crises, our minds need rest, but vicious, vacuous politics and news curated to inflame immerse us in all that’s wrong 24-7. And then, our tech-driven world takes us from our best interests literally by design; our attention and personal data are their economy.

Good things and bad things endlessly cycle. Resilience relies on staying aware of our choices to influence what we can and then navigating all the rest as well as we’re able. A failing lifestyle contributes to the state of overwhelm for this generation, since reactionary, sedentary, and social media–driven ways do not work for anyone. The cutting-edge science of staying strong & happy still points back toward the wisdom of old-school, common-sense choices and commitments.

Thus, the solution points to self-awareness and habit change: How can we recalibrate ourselves and get back to  a solid foundation of the basics of living well in 2024?

Now pause a moment and notice what you’re thinking. Notice any reflex to dismiss easy answers, I’ve read all this before. I have an aggressive sales target. Notice any habitual inner voice that says, I’ve tried all this and never stick to it. Just buckle down and sell. Notice rationalization and discomfort triggered by thoughts of changing my selling style, trying to achieve my 2024 lifestyle goals, breaking bad habits, or overcoming inertia. Let go of those undermining mental reactions as best as you’re able. Then realign yourself with your own best intentions for the year to lead a positive resilient life – one day at a time. Here are some reminders for how to do that.

  1. Connect with people who support you

    Technology is just a tool to be used well or poorly. Bonding with someone you know directly, even online, keeps you strong. However, social media provide only a momentary buzz that can lead to jealousy, anxiety, and poor self-esteem. Quit apps when you can, and otherwise commit to time-limited check-ins with people you know. Put down your device often and focus on real people instead. Make an effort this year to sustain and grow the friendships and healthy relationships that grow you. Make an effort to regularly fellowship. Why not find a good coach/mentor and even search younger people that you can coach and leave a lasting legacy?

  2. Engage in real time with whatever sustains you and your mental, emotional and physical health.

    Paying attention to what’s going on while it’s happening correlates with happiness. Doom-scrolling sucks our attention into reactivity and fear. Give full attention to positive moments, both because it’s enjoyable and because immersing yourself in them has intrinsic value. Mike keeps a daily “Gratitude/Blessings Journal” and at the end of each day he documents the positive events that have happened in his life. Start one this year!

  3. Exercise

    Medically speaking, there is no healthy sedentary lifestyle. Our body requires exercise both physically and emotionally. No one should be judged for their body type, and yet everyone has to move. The idea that exercise is optional is a modern myth. Start easy and build yourself up for longer or faster sessions. Find a buddy to exercise with that will keep you motivated & accountable. Try the Strava App to track your exercise success!

  4. Take care of your brain

    Like a muscle, how you treat your brain changes it, based on a process called “neuroplasticity.” Spend all your time distracted, stressed, and fearful, and habits related to that lifestyle become hardwired. Setting aside time for beneficial activities—like sleeping enough, reading, offline hobbies, or practicing mindfulness or meditation—solidifies stronger tendencies instead that keep you positive. Take a minute and reflect….How are you exercising your brain to create optimism and resilience through both the good and bad in your life? And….are you getting enough rest and sleep?

  5. Let go of consumerism

    The science of happiness shows clearly that acquiring stuff cannot keep us happy. It’s a false idol. Each purchase or shiny light on our phone instantly passes, leaving us craving more. Enjoy whatever you enjoy. But whenever you catch yourself craving quick fixes, use that moment of proactive awareness to realign yourself with what actually works. Be careful also of using food and other substances to relieve stresses or give quick fixes.

  6. Selfishly practice both kindness and gratitude

    Even when life feels out of control, we only directly influence what we choose to say or do—or not say or do. Some options make situations better and some make them worse. Setting an intention to meet each moment with kindness and gratitude supports the people around us and has been shown to increase our happiness, too. Have you thought and taken action to volunteer your time and talent to others less fortunate? Or simply are you giving your spouse and kids the quantity time so that they have quality time with you?

  7. Understand the science of habit formation

    If you’re changing a habit, whatever you’re moving toward isn’t yet habit by definition. These new patterns require effort and consistency to launch. Start with small, realistic steps, which stick better than grandiose plans. Then set reminders, and partner with someone if you can who can hold you accountable. Stay patient when you lose track of yourself and come back to your best intentions again with focused action. That’s how new habits hardwire.

To summarize: Spend time positive healthy people, treat them well, put down your devices, and move your body and exercise your brain. When you see a chance, do things that improve the world, not just meeting your targets. And then, amid the onslaught of self-help guides, gurus, and glittery things to play with and buy, commit to the wisdom of the basics in 2024 instead.

Well said Dr. Berin! After reading this blog, review your sales goals and personal commitments for 2024 and possibly readjust them to have a more fulfilling positive life in 2024.

Have a great 2024!
Michael J Griffin
ELAvate Founder
Back to Basics Leader for 2024
One Day at a Time

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