Some of our customers expect that when they send their salespeople to our ELAvate Sales Training they immediately become super salespeople after a two day workshop. Not true!

Selling Skill Improvement is not a “Microwave” activity, but rather a consistent “Crock Pot” process of a selling skills workshop followed by Effective Sales manager Coaching with Measurable Reinforcement Activities.

Most sales training focuses on skill and process and glosses over attitude and motivation. I have experienced the power of Jeffrey Gitomer sales books and sales training by the unique way he creates sales success by synergizing selling skills, process, attitude and will power to succeed. Jeffrey has inspired me for over 15 years to excel in selling and sales training to exceed my client expectations in delivering world class sales that gets real ROI.

Some sales and service research are timeless. Other research is new and we must take heed to change. For example, communicating well to build customer trust that leads to healthy relationships is always a winner in sales. We see in 2023 that AI, technology and now ChatGPT are new areas we need to explore to gauge how we employ them to drive sales productivity.

Companies often approach me to “ELAvate” the negotiating skills of their sales people. These are companies that have a sales team in place, done the basic selling skills training a few months or a year or two ago, but they still find their sales productivity lagging behind expectations. A cursory investigation by their sales managers leads them to the conclusion that their sales people are losing sales towards the end of the sales cycle and, therefore, sales negotiating skills are weak.